Interactive Live Online Course Focused on Providing Management-level Communicators with Best Practices and Fundamentals for Effective Reputation Leadership
New York, March 9, 2017 – The Public Relations Society of America (PRSA), the nation’s largest community of communications professionals, and Reputation Economy Advisors, the respected leader in providing advisory services to organizations seeking to connect their reputation to business outcomes, have partnered to provide a unique series of online classes aimed at equipping management-level communicators with industry resources to strengthen their credentials, gain greater credibility and advance their career through a cumulative eight-week certificate program in reputation management.
This premium professional development program offers a comprehensive series of online modules featuring insights from leading experts in reputation management. The live, online series will launch on May 10, 2017 and run through June 28, 2017. The eight-week program is designed to be an introduction to the fundamentals, perspectives and standards comprising best practices for effective reputation management integration and fostering greater accountability. Each module provides participants with the opportunity to glean from and interact with renowned industry leaders in a live, interactive session that offers real world examples on how to lead reputation management efforts within an organization.
Additionally, member participants will be given access to PRSA’s Reputation Management Community, an exclusive online forum offering private access and interactive dialogue with other members taking the course. After successfully completing the test at the end of the series, registrants will be awarded a certificate and electronic badge for their LinkedIn profile and resume.
“We find ourselves at a critical point in time whereby CEOs and Boards are looking to their Communications team to help them navigate and succeed in today’s Reputation Economy," said Anthony Johndrow, Co-Founder & CEO of Reputation Economy Advisors. “It is incumbent upon today’s communicators to meet the rising expectations of senior management for reputation management as competitive advantage.”
“PRSA is pleased to partner with Reputation Economy Advisors to offer an innovative, online curriculum focused on enhancing reputation management across the communications profession,” said Joseph Truncale, CEO of PRSA. “Our goal is to increase the acumen, skill set and scope of communications practitioners through advanced instruction in the realm of business strategy and corporate governance while helping to elevate their respective roles as the go-to experts within their organizations.”
The eight-week Reputation Management Course modules include:
- Your Reputation Champion’s Path: (Anthony Johndrow, CEO, Reputation Economy Advisors & Laura Kane, Chief Communications Officer, PRSA)
- KPIs and Collaboration, the Reputation Journey: (Leigh Horner, Vice President, Corporate Communications & Corporate Social Responsibility, Hershey)
- Measurement Discipline—Solve the Reputation Value Equation: prove it – using analytics to quantify impact of Communications efforts (Billy Mann, Partner, Quadrant Strategies)
- CSR and Reputation – Establishing a Vision: (Pamela Gill Alabaster, SVP Corporate Communications & Corporate Social Responsibility, Revlon Inc.)
- Reputation and the CEO: (Leslie Gaines-Ross, Chief Reputation Strategist, Weber Shandwick)
- Digital Reputation: (Jim Issokson, Senior Vice President, North American Communications, Mastercard)
- Corporate Diplomacy and Executive Leadership: (Mike Fernandez, CEO, Burson-Marsteller USA)
- Reputation and the Communicator’s Career: (Lisa Ryan, SVP, Heyman Associates)
About the Public Relations Society of America
PRSA is the largest professional organization serving the communications community committed to advancing communication professional and profession. PRSA provides news and information, thought leadership, continuing education and networking opportunities; and sets the standards of professional excellence and ethical conduct for the public relations industry. PRSA has more than 32,000 members, representing more than 21,000 professional members and approximately 11,000 student members in the Public Relations Student Society of America (PRSSA), which is active at more than 340 colleges and universities.
About Reputation Economy Advisors
Managing the complexity of today's interconnected, digital world requires a lot — too much for a CEO and their team to do without help. As potential customers, employees, investors, and key influencers increasingly consider who you are and what you stand for before making decisions to engage with you, the risk of an inconsistent “corporate voice” has become too big to ignore. We built Reputation Economy Advisors to support organizations on a path towards Reputation Management as competitive advantage.