A Dec. 9, 2011, article in U.S. News & World Report details findings from the Public Relations Society of America (PRSA)’s 2011 Business Leaders Survey, which examined the level of public relations and reputation management education among MBA graduates. The survey found that American business leaders are concerned with the level of understanding MBA graduates have in effectively managing corporate reputations and using communications skills to better relate with and engage internal and external stakeholders.
The article also reports on PRSA’s efforts to push for business programs throughout the United States to teach MBA degree seekers about corporate communication and reputation management skills through a pilot program of public relations courses.
The research and curricula program were first reported exclusively in Bloomberg Businessweek.