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December 03, 2010

PRSA and PRSSA Revamp Websites With Enhanced Features and Tools

NEW YORK (Dec. 3, 2010) — The Public Relations Society of America (PRSA) recently unveiled several new and enhanced features to its award-winning website, along with a re-launched website for the Public Relations Student Society of America (PRSSA), PRSA’s student-led, pre-professional public relations organization.
Updates and changes to the PRSA website include:
  • A revamped membership application for new and reinstating members.
  • A revised Chapter membership page.
  • A redesigned PRSA Store, featuring a fresh, clean layout.
  • A new layout for the MyPRSA profile page, which enables members and nonmembers to actively engage with fellow professionals and colleagues.
These enhancements comprise the biggest set of functional modifications to PRSA’s website since it was redesigned in the fall of 2009.
PRSSA's redesigned website incorporates dozens of new features to improve its usability and integrate it more directly with the PRSA website. Updates were made based on feedback from surveys, focus groups and discussions with members.
For example, the PRSSA website now includes navigation menus to help students, faculty and professionals find tools and information more easily and efficiently; a section dedicated to Chapter leaders and advisers; a variety of connections to PRSSA social media channels; and streamlined access to news. Chapter and member accomplishments are more prominently highlighted and serve as case studies for other Chapters.
The new PRSSA website also places a greater emphasis on the benefits members receive through PRSA. Students are encouraged to register on "MyPRSA," which is now prominently accessible on each page, as well as create a user profile and access PRSA's case studies, directory, news and professional development.
About the Public Relations Student Society of America (PRSSA)
The Public Relations Student Society of America (PRSSA), headquartered in New York City, is the world's pre-eminent, pre-professional public relations organization. Founded in 1968 by the Public Relations Society of America (PRSA), the organization has grown to 10,000-plus members at more than 300 Chapters across the United States and one Chapter in Argentina. PRSSA membership benefits include scholarships and awards; and internship, job and professional development opportunities.
About the Public Relations Society of America (PRSA)
With more than 31,000 members, PRSA is the largest organization of public relations professionals and students. PRSA is comprised of 111 local Chapters organized into 10 geographic Districts; 16 Professional Interest Sections that focus on issues, trends and research relevant to specialized practice areas, such as technology, health care, financial communications, entertainment and sports, and travel tourism; and the Public Relations Student Society of America (PRSSA), which has more than 300 Chapters at colleges and universities in the United States and abroad. PRSA is headquartered in New York.
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