Media Policy

Approved Spokespersons
When specifically authorized to do so by the chief executive officer or vice president of public relations, PRSA members and volunteers at all levels of the organization can speak with the media as a representative of PRSA and/or on PRSA’s behalf. This policy applies equally to:
  • National board members (other than the chair).
  • National staff members.
  • National task force and committee leaders.
  • College of Fellows inductees.
  • Chapter and District officers and board members.
  • Section chairs and executive committee members.
  • PRSSA national committee members.
  • PRSSA and PRSA at-large members.
Unless you are an approved spokesperson, when asked to speak for PRSA, please refer all inquiries to PRSA Media Relations as explained below in “Media Inquiries.”
PRSA members and volunteers may always participate in media interviews to express their own personal views, or the views of their companies or employers.  In such circumstances, care should be taken to label the viewpoint expressed in such a way that it can only be construed as a personal or outside view.
Media Inquiries
All unsolicited telephone, e-mail and postal inquiries received from print, broadcast or electronic journalists should be directed to the vice president, associate director or manager of the Public Relations Department (in that order) at PRSA’s National Headquarters. In the event that none of these individuals is available to field a telephone inquiry, the journalist’s name, media organization, phone number and deadline (if any) will be noted and conveyed as soon as possible and with the proper sense of urgency to the vice president of public relations.
PRSA will respond to information requests and media inquiries from legitimate news sources, within its capacity to do so. All requests and inquiries will be evaluated on an individual basis; PRSA reserves the right to refuse to supply certain confidential and/or other information, issue statements or make representatives available for media interviews when such actions do not serve to further PRSA’s reputation and professional interests.
Dissemination of Media Information
PRSA distributes press materials to all legitimate and relevant consumer and industry media (print, broadcast and electronic) equally and without prejudice, except in cases, as determined from time to time, in which media exclusivity has been requested or offered and subsequently granted.
Press Credentials
Working journalists who are interested in reporting on PRSA events, including the PRSA International Conference, National Assembly, Silver Anvil Awards, Section conferences and professional development seminars, may be eligible to attend those events at no cost by sending a written request for press credentials to Rosanne Mottola, public relations manager.
All requests for press credentials will be granted on a case by case basis, taking into consideration factors, such as the nature of the event; the editorial focus, influence and reach of the publication; the subject(s) and extent of the planned coverage; and the degree to which media attendance will impact event operations and/or the experience and participation of event attendees.
Journalists who are denied credentials — as well as publishing professionals whose primary roles are not editorial related (e.g., publishers, advertising, marketing and sales representatives, etc.) — who have an interest in attending PRSA events for purposes unrelated to editorial coverage may attend by becoming event sponsors or, in the case of paid events, by purchasing event registration(s) at the member or nonmember rate, whichever is applicable.

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