Recently recognized as PR Week’s Top 40 Under 40, Andrew McCaskill, APR, is an Accredited communications and crisis management executive with 20 years of experience delivering award-winning communications and public relations campaigns at Fortune 500 companies and highly successful technology startups.
For more than a decade, McCaskill was laser-beam focused on developing communications strategies to take technology companies from launch to liquidity. In 10 years, the Accredited PR executive helped launch more than 100 venture-backed technology providers, mostly in highly regulated industries. Later, as senior vice president in the corporate practice at Weber Shandwick New York, he led global communications strategy for Fortune 50 companies and household-name brands.
In a 2012 article, McCaskill said, “The business of branding and selling products with compelling content fascinates me. Some of my clients are literally geniuses, but I appreciate that pressure. It has made me a better strategic adviser, and it makes the creative process a lot of fun. My clients win, and they win big; great storytelling has been integral to those wins. I’m proud of that.”
At Nielsen, he has led the company's Global Media Relations Center of Excellence, provided guidance and counsel to Nielsen’s media relations teams in 106 countries on proactive public relations and reputation management issues and currently leads the company's communications and marketing efforts to and about diverse communities around the world.