The former journalist who brought the World Economic Forum (WEF) to the social Web, and the co-founder of one of Silicon Valley’s premier technology communications firms, OutCast Agency, will lend their expertise to
The Public Relations Society of America’s (PRSA) 2012 Digital Impact Conference.
Matthias Lüfkens, Burson-Marsteller’s EMEA managing director of digital, and
Caryn Marooney, Facebook’s director of technology communications, will deliver keynote addresses at one of the public relations industry’s leading digital conferences. The Digital Impact Conference will be held in New York City
April 2–3, and will focus on the interplay of influence and persuasion in the digital world....
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